Autor:parvej64
Wysłany: Sob Paź 21, 2023 04:18
Based on the conversion rate used in the example above ( ), if you had approximately PLN visits per day on your site, your earnings would be PLN . Now that you understand the three key variables in our calculations, you can use your imagination to see what your daily revenue would look like if your conversion rate increased (for example, by percentage points by ). Under this assumption, sessions will generate transactions. With the average constant, your daily income will be PLN.
Income has doubled! If you are a store owner or work in the e-commerce industry, you must know that this example is very demonstrative and has nothing to do with reality. According to photo retouching research, the average conversion rate for e-commerce is approximately . Poland's top e-commerce company easily achieves more than 10 sessions per month. If is in PLN, this ratio tells us that the income is approximately in PLN. Even a small change in the coefficient level due to optimization to a level of PLN is guaranteed to increase revenue.
The importance of conversion rate optimization in every e-commerce. When does conversion rate optimization start? This is one of the most important questions in the context. When does this process begin? The time to start optimizing based on research and experimentation is less obvious and easy to determine. It is this decision that causes many e-stores to fail, deciding to start optimization either too early, when the number of sessions generated is not enough for statistically significant testing, or too late, when there is already a very large trial budget.